Beginning with pilot discussions in Lamphun Province, the initiative explores how operational intelligence, governance dashboards, and digital infrastructure can support the future of Thailand's fresh market ecosystem.

On May 20, our team had the opportunity to attend “Hoteliers Connect” hosted by Yanolja Cloud Solution, a seminar and networking event for professionals in the hotel and tourism industry.

On May 25, the Lab Alpha team had the opportunity to present a development and transformation proposal together with the executives of Or Tor Kor Market to reposition Or Tor Kor Market as a destination that resonates more strongly with younger generations.